Tuesday, October 07, 2008

iPhone Now Second Best-selling U.S. Mobile Phone: NPD

Whether or not Apple has already reached its target of 10 million iPhones sold by the end of 2008, it's already reached another pretty amazing stat, particularly for a higher priced phone: according to the NPD Group, the iPhone is now the second highest-selling mobile phone. Not smartphone, mobile phone. #1 was the Motorola Razr V3.

Not only that, and far better for AT&T, 30% of iPhone 3G buyers switched from other carriers to AT&T during the period of June to August 2008. Of those "switchers," 47% switched from Verizon Wireless, another 24% switched from T-Mobile, and 19% switched from Sprint.

In the NPD's Monday press release, Ross Rubin, director of industry analysis for The NPD Group said:
"The launch of the lower-priced iPhone 3G was a boon to overall consumer smartphone sales. While the original iPhone also helped win customers for AT&T, the faster network speeds of the iPhone 3G has proven more appealing to customers that already had access to a 3G network."
Sheesh, I think they should have a study to determine how many people were screaming over the lousy 3G service, but anyway ...

Further, the report stated that the average price of a smartphone sold between June and August 2008 was $174, down 26% from $236 during the same period last year.

And from June to August 2008, the top four best-selling smartphones based on unit-sales to consumers were:
  1. Apple iPhone 3G
  2. RIM Blackberry Curve
  3. RIM Blackberry Pearl
  4. Palm Centro

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