Wednesday, May 07, 2008

GTA IV Sales Top $500 Million in First Week

If it wasn't obvious before (and it was) why Take-Two Interactive wanted to wait until after the release of Grand Theft Auto IV (GTA IV) to talk about a possible deal with Electronic Arts, it's obvious now.

According to a press release, GTA IV broke both day one and week one entertainment sales records, by dollar value. In its first day alone global sales were 3.6 million units with a retail value of approximately $310 million.

First week sales were 6 million units with an approximate retail value of more than $500 million.

In the press release, Strauss Zelnick, Chairman of Take-Two said:
"We knew Grand Theft Auto IV would break new ground in terms of the player's experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level."
He's also saying, "Take that, EA!"

Of course, while sales have been great, many users are still seeing the freeze issue we reported on earlier. The workaround Take-Two Support has been giving out doesn't seem to fix the problem, at least not for all. A report indicates there may be a patch as soon as today. We'll see if it happens.

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