New York City has what it calls the GreeNYC campaign, which is an environmental program aimed at reducing carbon emissions in the Big Apple by 30% by 2030. New York City has applied for a trademark for the logo for the program, shown above.
However, Apple has filed a "consolidated notice of opposition" (.PDF) to the filing. In the "notice," Apple indicated it was "the world famous computer company" and that consumers would confuse, oh say, the GreeNYC shopping bags (pictured) with MacBook Airs, seriously damaging the "reputation the Opposer has established for its goods and services."If there's any positive note to this, it's that Apple hasn't sued. We all know how Apple will sue over anything "Pod" related, even if there's no possible way it could be confused with an iPod.
It's perfectly within Apple's rights to oppose this trademark application, and while some may defend the action, to me Apple sometimes seems like a big bully picking one just about anyone it can.
Most likely this will be settled with some licensing agreement, but why should it? Apple, the world famous computer company, meet the "Big Apple," which was using that name for a heck of a lot longer than Apple has been in existence.
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