Tuesday, March 04, 2008

Company Tries to Trademark "PWNAGE"

In the strangest trademark application I've seen since Fark tried to trademark "NSFW" (yes, I realize that wasn't that long ago) , Futuremark Corporation, best known for benchmarking software, is trying to trademark "PWNAGE."

The trademark application, filed Feb. 26th, covers things from computer games to mobile phone cases to movies:
Computer game software for communication devices; computer game software and computer game programs enabling users to play games with mobile phones and personal digital assistants; computer software and programs enabling users to communication devices to simultaneously access databases and global computer networks; software enabling transfer of data between mobile communication apparatus; computer game software; computer game programs; computer game discs; interactive multimedia computer game program; downloadable ring tones, graphics and music via global computer network and wireless devices; cases for mobile phones; computer application software for mobile phones; multimedia software recorded on CD-ROM featuring fictional characters and computer games; pre-recorded DVD's, video tapes, laser discs featuring movies about fictional characters, and pre-recorded compact discs featuring music; motion picture films on fictional characters.
My guess: this is all about publicity for the recently formed Futuremark Games Studio.

At least I hope so. Otherwise we might see ROFL, LOL, 1337, etc. trademarked. And you know Apple would just love to trademark "i" (you know they already think they have "pod" trademarked).


No comments: