Monday, March 03, 2008

iTunes Falls Short on Rental Titles

Tsk, tsk. When Apple introduced iTunes Movie Rentals in January, they indicated that "by the end of February, the store would offer over 1,000 titles, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound." Unfortunately, a last minute check of the store at the end of February showed them short on both counts.

They came close in terms of high-definition movies, with 91 titles. However, not all had 5.1 Dolby Digital surround sound, as promised.

At the same time, iTunes falls short of 400 titles for rentals, far short of the 1,000 promised. Even if you include "for sale" items as well as rentals, you don't even reach 800 titles.

I must admit I do like the recently introduced $0.99 weekend rental special (this week's is The Ghost and the Darkness). Still, they're going to really have to pump up the number of titles before most people will consider dumping Netflix.

Yeah, it's been a slow news weekend, except perhaps for the Intel announcement.


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