Amazon invested $30 million for 45% of Wineshopper.com in 1999 - that didn't do so well. The site lasted only one year. However, the job listing for Senior Buyer, Wine (above, click to enlarge) is pretty clear.
Amazon.com’s Consumables division is looking for a Sr. Buyer, Wine for our Specialty Foods group. Amazon.com’s Consumables businesses include our nationwide, non-perishable Grocery, Gourmet & Specialty Foods, Health and Personal Care businesses, as well as Amazon’s pilot local grocery delivery service, Amazon Fresh.Moving into wine makes sense for Amazon.com, with its grocery and Amazon Fresh services. However, even with a 2005 ruling by the Supreme Court which said that state governments may not prohibit residents from ordering directly from out-of-state wineries, state restrictions on the shipment of wine is still challenging.
The Sr. Buyer is responsible for the acquisition of massive new product selection, as Specialty Foods is an emerging segment and the Sr. Buyer will work to build out entirely new selection from the ground up.
Hmmm. I wonder if I can use my Amazon Prime membership to get free two-day shipping.
Wine.com sells through Amazon.com, but it does not sell wine.