Tuesday, May 15, 2007

Google to analyze Net Users during online games?

It's no secret that Google, in its Gmail service, posts ads based on text it gleans from scanning your emails. At least, I hope you all knew this. Now, that's one thing, Google, but stay away from scanning my behavior in City of Heroes, will ya?
Internet giant Google has drawn up plans to compile psychological profiles of millions of web users by covertly monitoring the way they play online games.

The plans are detailed in a patent filed by Google in Europe and the US last month. It says people playing online role playing games such as Second Life and World of Warcraft would be particularly good to target, because they interact with other players and make decisions that probably reflect their behaviour in real life.

The information could be used to make adverts that appear inside the game more "relevant to the user", Google says. Source: Guardian Unlimited
Huh. Well, in City of Heroes, all they would get from me is that I really, really hate missions that can't be soloed. I also really hate in-game ads, but that's for another post.

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